Meet Nicole - That's me!

Nicole Lajoie is a Life Licensed Advisor based in Campbell River, BC, helping women protect their families and build lasting wealth through insurance, registered investments, and budget coaching. She works online and in person across BC and Alberta, specializing in life insurance, disability insurance, and critical illness coverage, plus registered accounts like TFSA, LIRA, RRSP, RESP, and FHSA.

Her approach is judgment-free and hands-on. She runs financial workshops, offers retirement and generational wealth planning, and focuses on educating clients about tax shelters and financial products most people haven't heard of. With licenses in both BC and Alberta and five-star reviews for her workshop-driven, approachable style, Nicole helps women ages 35 to 45 who want to protect their future while making financial planning feel doable.

But that's not where my story started.

I became a business owner at 23 and spent the next ten years building something from the ground up. I loved my clients, the independence, and the challenge of running a business. But like so many entrepreneurs, I poured everything into growing my business and very little into planning for my own future.

I wasn't contributing to CPP. I didn't have an RRSP. I didn't have a retirement plan or the financial protection I needed. I was building something successful, but I wasn't building long-term security for myself.

Everything changed when I met my advisor.

She introduced me to financial strategies I had never been taught. They were designed to work with the realities of self-employment, including fluctuating income, long-term planning, built-in guarantees, and tax advantages beyond what I knew through traditional options like TFSAs and RRSPs. For the first time, I felt like I had a plan that truly fit my life.

That experience changed more than my finances. It changed my career.

I realized there was a real need for younger advisors who understood what it feels like to build a business, manage irregular income, and create a future without relying on a workplace pension. I wanted to become the advisor I wish I'd met years earlier.

Today, I specialize in helping women and families build healthier financial futures through protection, wealth building, and long-term planning. Whether we're talking about life insurance, living benefits, retirement planning, or generational wealth, my goal is always the same: to provide judgment-free guidance that helps you understand your options and make confident financial decisions.

Education is at the heart of everything I do. I believe people make the best financial decisions when they understand how their money works. That's why I love teaching workshops, answering questions, and introducing clients to strategies that many Canadians have never heard about.

When I'm not working with clients, you'll usually find me enjoying life in Campbell River with my partner, Phillip, our blue-and-gold macaw Leo, and the support of my wonderful family and friends. I believe financial planning should help you build a life you love, and I'm grateful every day that I get to help others do exactly that.